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We were sort of surprised to discover how many of you proclaim your love for FarmVille, the social farming sim game from Zynga. We reported that the company had trademarked the name FishVille last month, and speculated that an aquatic derivative of the wildly popular social game might be in the works.

And indeed it was, with FishVille launching in beta today. It’s a bit of a late contender to the aquarium games space, with Happy Aquarium, Fish World and My Fishbowl all getting a head start. Nevertheless, Zynga has enough clout in the social games space to make FishVille a quick winner in all likelihood. With an estimated $200 million in revenue this year, it’s arguably the most successful of the companies in the space along with Playfish, Playdom, and others.


FishVille released in Facebook. The Beta release was November 6, 2009 and was seen as a success there are 6,405,949 monthly active users already listed. The concept is simple and instead of having to sit on your fish you can check in with them every little bit and feed them and purchase items for your tank.

If you are looking for a less time consuming game on Facebook then FishVille game for you. It is very similar to all the other Zynga games in construction. There are levels and those unlock new fish and items for your tank. It is a fun game that should be a nice addition to the other Zynga games.

There are new fish and plants coming out on a regular basis and other items to decorate your Fish tank and these can be given as gifts to your neighbors. Bonus points will be given once you have gotten some neighbors. Since Zynga is the creator of FarmVille, Cafe World, Mafia Wars and YoVille people are speculating on how similar the game will feel to those aforementioned games.

Zynga has found quite a lucrative audience on Facebook and MySpace and seems to be continuing in that field.

Playfish may bring Facebook games to iPhone

Social games firm Playfish may bring its popular Facebook games to iPhone, Android and even handheld games consoles.

The company has just raised $17 million of new funding to fuel its expansion onto new platforms, including other web-based social networks, but also mobile and handheld.

"A bunch of platforms have been rolled out or are being rolled out that are effectively connected internet devices with gaming capabilities," says CEO Kristian Segerstrale.

"That includes high-end mobile phones like iPhone and Android, but handheld consoles are moving that way too, as well as Xbox Live and PS3."

iPhone would seem to be the most logical choice for games like Who Has The Biggest Brain?, Bowling Buddies, Word Challenge and Pet Society - all sitting inside the Top 10 Facebook games chart.

How to make money out of them is the big question for Playfish, especially as Apple isn't currently allowing games where players pay to download additional content.

"It's early days," says Segerstrale. "We've been encouraged by the consumer numbers and acceptance of gaming on the iPhone, and that's a sign of what may be possible if the rules are relaxed in future.".....

Facebook Games and Their Blood Money

I’m like you: I get a little tired of the FacebookFacebook reviewsFacebook reviews messages asking me to sign up for a new application. For the most part, Facebook applications are like black holes which permanently suck away some of your time. Some of these apps are altruistic, above average in design, or even fun. Lately, however, I’ve come across a new set of Facebook game apps that aren’t just good at leeching away my time; they’re clever enough to reach out to my wallet.

The World of Blood series of MMORPGs (Massively Multiplayer Online Role Playing Games) are linked thematically by the world “blood.” The four games in this series of Facebook game applications are:

- Blood Lust (a vampire/horror themed game)

- Elven Blood (a standard fantasy RPG - the first I tried and my preferred game of the four)

- Skies of Blood (alternate reality where an Earth Federation tries to protect the planet from terrorists and other threats; you are part of a police squad)

- City of Blood (based on gang warfare where the gangs rule the cities)

The games aren’t gory, despite what their titles suggest. They remind me more of games like Gothador with better graphics. Each game features a character that you can use to adventure through a world by expending energy that slowly regenerates over time. You go on quests, kill creatures, and increase the strength and skills of your character through this activity. You move from area to area with some pretty images but no moving graphics. These games are prettier, cooler descendants of the text-based MUD games that have been around for decades.

Now, this being Facebook, these games attempt to leverage your social graph to get more players into their games. They offer you some incentives to recruit your friends. By sending out invitations to your Facebook friends you earn additional playing time. This is a typical strategy that these kinds of games use to recruit other players.

However, an interesting twist that the Blood games use is to hide most of the advanced sections of the games until you build up a group of players and non-player characters. Many sections of these games require a group of a minimum size. For example, the Garden of Eden in the Elven Blood game can’t be accessed unless you have a party of 9 characters. This means that you need to recruit 8 other people into your party or team so that you can play in this area. Virtually any MMORPG player will be tempted to recruit their other Facebook friends in order to increase their party size. Thus, the player pool grows: the game is tuned to the psychological profile of the typical MMORPG player, who tends to obsess over increasing the power of their character while exploring everywhere they can.

The other carrot that the Blood games use, similar to Gothador and other MMORPGs, is the use of bonuses. Each of the Blood games comes with ten bonus points when you start playing. You can use these points for:

- In-game currency, to spend on equipment

- Restoring your hit points

- Restoring your stamina points (these are the points that you use to have adventures in these games)

- Purchase a non-player character (NPC) to be a permanent part of your group

Once you use these points, they appear to be gone forever. However, you can buy more of these points using PayPal or a credit card. This is very useful to a player who has recruited all of their Facebook friends into these games but who has hit a brick wall in terms of group size. You can buy an NPC using eight of your free ten points. This leaves you with a bit of a dilemma, since you can’t buy anything for two points. Therefore, you’re going to be tempted to find ways to get more of these bonus points in order to feel like you’re not leaving money on the table, so to speak. And so, you’ll probably buy more bonus points to increase your group size. It’s a sneaky psychological tactic, but clever.

One other interesting tactic that the Blood games designers use is to offer additional bonus points if you sign up for all four of their games. Under the covers, these games appear to use a common gaming engine. By using four different themed eras, they are increasing the chance that you’ll like to play more than one of their games. Given the fact that your stamina points regenerate fairly slowly, you’re going to be tempted to flip from game to game in order to keep yourself entertained (I speak from personal experience). If you expend your playing time in all four games and you’re still not satisfied, you’re going to be tempted to spend some of your own money to keep the experience going. The first hit is free, as they say.

In summary, the Blood series of Facebook games are not original concepts: they borrow a lot from other online MMORPG games. However, by leveraging the Facebook social graph and adding ways to entice the player to spend some money, the game designers are making clever use of one of the most popular social networks. It’s a bit sneaky and exploitive, nor do I recommend these games to anyone who tends to get addicted to MMORPGs, but it is an interesting example of how companies can make money using the “free” model. I predict that more applications will follow this method over time.

CasualCafe Unveils Facebook Games

Redondo Beach-based CasualCafe, an online games developer, has unveiled the company, and launched a set of two new games on the social networking site Facebook, the firm announced this week. According to CasualCafe, it has launched two games, Spyde Solitaire and Burdaloo, for the Facebook platform. Spyde Solitaire is a card game, and Burdaloo is a mix-and-match game focused on animated characters. CasuaalCafe's founder is Michael Scholz, who has previously served at WildTangent, SkillJam Technologies and THQ.

Gameloft experimenting with Facebook games

We've written a lot about Facebook games in recent months, and specifically the efforts made by Digital Chocolate, I-play and others to promote their mobile games by launching free-to-play versions on Facebook.

Quietly, Gameloft joined their ranks a few months ago, with the release of a Facebook version of its Brain Challenge brain training game.

It appears to offer mini-games along the same lines as the mobile version, with comments indicating it's been live since March or April. However, with 164 daily active users (4 per cent of its total install base), it's seemingly an experiment rather than a full push into social media.

In an interview with PG.biz yesterday (to be published later this week), Gameloft's Gonzague de Vallois expressed caution about social games, saying that the publisher is following the area, while stressing that it's not clear how to best monetise it.

Having a toe in the water with the Brain Challenge app will presumably help in that process, with Gameloft clearly keen to explore any new platform that may be suitable for its games.

Playfish Creates Addictive Facebook Games

Company Name: Playfish

20 word description: Playfish develops and publishes video games on social networks. We’re backed by Accel and $4m in funding.

CEO’s 100 word description: Playfish develops and publishes video games on social networks. Unlike other social games companies our team’s background is video games - we’ve developed and published over 100 video games titles on other platforms (mainly mobile and casual) between us prior to Playfish. All our three titles so far are in the Facebook review games top-10 (Who Has The Biggest Brain?, Word Challenge, and Bowling Buddies). We have grown to over 7 million players in less than 6 months from launch. In the month of May we served over 300 million minutes of player engagement globally (10% YouTube reviews’s stated monthly engagement).

We are backed by Accel Partners, our advisory board includes Atari CEO and long time EA veteran David Gardner. We are headquartered in London with offices in Beijing and Tromsø, Norway. We believe social games are the next really big growth opportunity for the video games industry and are working hard to be one of the leading companies in the area.

Mashable Mashable reviews’s Take:Playfish is a game developing company that creates great time wasters on Facebook. So far with $4 million in investment funding and backing from Accel Partners, Playfish has published three games, all of which rank high amongst Facebook applications; Word Challenge happens to be my favorite.

Similar to Buddy Media and a few other seemingly platform-specific developers out there, Playfish is out to make compelling games that are highly engaging for users. Throw in an ad here and there, and Playfish can work towards becoming a self-sustained platform itself. Given Playfish’s collective team experience as video game developers for consoles, online and mobile platforms, it’s evident that Playfish is capable of taking advantage of most of the gaming and social media trends out there.

Playfish is a registered iPhone developer, so I do expect to see something in the way of mobile games once the 3G iPhone is released. It would be a good route to take, considering the need for the developer community to leverage devices like the iPhone to catalyze cross-device adoption and promotion of new models occurring around the casual gaming industry.